He later increased the price of alternative colors to $20,000 each. His first commissions consisted of a single silkscreen portrait for $25,000, with additional canvases in other colors for $5,000 each. Aside from the prints and paintings, Warhol produced shoes, films, sculptures and commissioned work in various genres to brand and sell items with his name. Warhol's years at the Factory were known as the Silver Era. Name covered the whole factory in silver, even the elevator. Silver, fractured mirrors, and tin foil were the basic decorating materials loved by early amphetamine users of the sixties. In 1963, artist Ray Johnson took Warhol to a "haircutting party" at Billy Name's apartment, decorated with tin foil and silver paint, and Warhol asked him to do the same scheme for his recently leased loft. A few months later, Warhol was informed that the building would have to be vacated soon, and in November he found another loft on the fifth floor at 231 East 47th Street in Midtown Manhattan, which would become the first Factory. No one was eager to go there, so the rent was $150 a month. A friend of his found an old unoccupied firehouse on East 87th Street where Warhol began working in January 1963. In the studio, Warhol's workers would make silkscreens and lithographs under his direction.ĭue to the mess his work was causing at home, Warhol wanted to find a studio where he could paint. The original Factory was often referred to as the Silver Factory. It was the hip hangout spot for artists, musicians, celebrities and Warhol's superstars. The Factory became famed for its parties in the 1960s. The Factory was Andy Warhol's studio in New York City, which had four locations between 19. Over the upcoming BTS seasons, the team plans to expand and evolve the line across formats and retailers, both online and in-store.The Decker Building, the second location of the Factory Mead We Mean Green ™ is available at Target this BTS season, with each product selling for $3.99. From Sourcing to Operations and Manufacturing, Editorial and Creative, Sales and Channel, Forecasting and Supply Chain all teams had a true passion for this project,” said Abbey Blundell, Product Manager – Student Notetaking. “The successful placement of this line is the culmination of months of cross-functional collaboration, innovation and true teamwork. Whether we made products with recycled content or that have eco-friendly features, reduced our carbon footprint, up-cycled/recycled where able, or placed an emphasis on social responsibility, we wanted to develop a product that defined our impact and provided differentiation from our competitors, but the one constant was our consumers’ commitment to the environment,” said Tracy VanHeulen, Product Manager – Student Fashion. “As the line and our related research progressed, we realized that sustainability means something a little different to everyone. Additionally, most materials are compostable. Each component of the products within the line are made sustainably: the covers, paper and packaging are made with 100% recycled material the composition book tape is made with recycled content and all designs are printed using non-toxic vegetable ink. The Back-to-School (BTS) line is comprised of notebooks, composition books, filler paper and folders. The sustainable principles of this product line correlate with one of our overarching values at ACCO Brands – acting responsibly in our global community. With this in mind, the team created a Mead ® product line called We Mean Green ™, dedicated to sustainability. After having done extensive research into their target market, consisting of students from elementary school to college, the team at ACCO Brands concluded that sustainability defines this target market as a generational core value.
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